The Business Model Navigator
More than 50,000 copies sold and translated into 11 languages. This book provides a proven systematic approach to business model innovation. Read it and become a better business model innovator.
BMI Pattern Cards
Analyzing a century of innovative companies, we identified 55 successful patterns that explain more 90 percent of their business models. Use them to unlock innovation at your company.
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Business Model Innovation Today
The Business Model Navigator Working Paper
For a sneak peek of the content of the Business Model Navigator, check out the working paper, containing information on the methodology used, a quick summary of the 55 patterns and a list of companies that have used each pattern to successfully innovate their business model.
The BMI Map
The Tube Map provides a visual overview about all 55 business model patterns and 250 companies that used a re-combination of patterns to innovate and disrupt their industries. Download the BMI Map and follow back to the roots of the most successful patterns.
What our clients say
The Business Model Navigator demonstrates impressively that sustainable innovation is not created by inspiration alone, but can and should be approached systematically building on shared experience.
Dr. Ralf Schneider, CIO Group,
These Business models are an important source for inspiration and best practice to create and implement radical innovations.
Head of Incubation and Portfolio, Swisscom
The Business Model Navigator with its tools, strategy, and visualizations are a perfect compliment to the Design Thinking philosophy at Stanford. They work in practice and in theory.
Professor Dr. Larry Leifer,
Founding Director of the Stanford Center for Design Research
We leverage the Business Model NavigatorTM for our Business Model Innovation approach and discovered that it is a great methodology with high practical relevance.
Dr. Ulrich Eisert,
Research Manager, SAP
The 55 business model patterns identified and described here provide an excellent toolkit for developing our own business model, especially in respect of our future presence in the Internet of Things and Services.
Dr. Heinz Derenbach,
CEO of Bosch Software Innovations GmbH
The Business Model Navigator makes it possible for us to grasp the business model as a whole and to work within a coherent system. The St.Gallen methodology not only brings results, but broadens the mindset.
Daniel Sennheiser, CEO
The St.Gallen Business Model Navigator provides a structured approach to the fuzzy field of business model innovation. The 55 patterns make it easy to think about alternative ways of running your business.
Dr. Michael Daiber, Innovation Agent,
ABB Turbo Systems
These patterns are a very powerful creativity method and a great tool to generate a ‘business model thinking’ attitude.
Dr. Angela Beckenbauer,
Corporate Innovation Manager, Hilti