The Business Model Innovation Pattern Cards

A book offers deep insight and understanding of a concept. For interactive application of the St.Gallen Business Model Navigator methodology, we recommend the BMI Pattern Cards.

The cards contain all 55 business model patterns complete with brief description, fun illustration, and some easily digestible examples of companies that applied the pattern. The cards contain enough information to fully explain each concept without letting the creative process get bogged down in detail. If you are looking to organize a business model workshop or just want to do a little brainstorming with your team, the BMI Pattern Cards are just the thing you need.

You can download a sample, together with information about how to purchase the cards by clicking on the button below.

Please take note that the BMI Pattern Cards are only available in English. The German cards are no longer distributed by BMI Lab.