Main Tools

The Business Model Navigator Paper

The working paper is a short introduction to the St.Gallen Business Model Navigator. It shows you how the methodology works and gives you a quick summary on the 55 business model patterns and examples of companies that have used the patterns successfully in the past.

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The BMI Map

The Tube Map shows you a visual representation of the research that has been done by the creators of the Business Model Navigator. It depicts which companies have used specific patterns at what time to disrupt their industry. Download the BMI Map and follow the roots of the most successful patterns.

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