Privacy Policy
This Privacy Policy sets out how we, BMI Lab AG, obtain, store and use your personal information when you use or interact with our website (www.bmilab.com), or where we otherwise obtain or collect your personal information. This Privacy Policy is effective from 25th May 2018.
Please read this Privacy Policy carefully. We recommend that you print off a copy of this Privacy Policy and any future versions in force from time to time for your records.
Data controller
BMI Lab AG
How we collect or obtain your information
Through several download forms on our website, or by registering to our workshops, either by phone, email, or online form. We also gather information about your online behavior through cookies, installed in your browser with your consent.
Personal information we collect
We collect the following information: name, country, address, phone, company, position, title, IP address, and info about your browsing activity on our website.
Information will be collected either through our email tool Hubspot, and Google Analytics (for browsing analytics purposes).
Use of your personal information
We use your personal information for administrative and business purposes particularly to contact you, and process orders you place on our website, to improve our business and website, for advertising and for analytical purposes, in connection with our legal rights and obligations, and for certain additional purposes only with your explicit consent.
Disclosure of your personal information to third parties
We will not disclose your personal information to third parties, but where required by law or to enforce our legal rights. We do not sell personal information to third parties.
How long we retain your personal information
We will retain your personal information for no longer than necessary, taking into account any legal obligations we have (to maintain records for tax purposes) and any other legal basis we have for using your personal information:
Your consent
Performance of a contract with you.
Our legitimate interests as a business (including sending to you information about innovation tools, workshops, and blog posts).
Browsing activity Information collected through Google Analytics will be erased after 50 months.
The information collected through Hubspot will be erased when it is no longer needed, or by request of the user.
How we secure your personal information
We secure your personal information by using appropriate technical and organizational measures such as:
Store your personal information in secure servers, owned by our data processors, Hubspot. We also store your information in our own servers, hosted both in Google Drive and Dropbox.
We only grant access to your personal information to our staff, and only when it is necessary to accomplish their functions. We remove that access when it is no longer needed.
We run data management audits periodically, erasing all the outdated or not longer needed personal data.
We use cookies in our website, including analytical and targeting cookies. We always ask for your permission to install the cookies in your browser, and only when the cookie allows to track and store personal data. For more info check our Cookie Policy page.
We won’t transfer your personal information outside the European Economic Area.
Your rights in relation to your personal information
To access your personal information and to be informed about its use.
To correct your personal information.
To have your personal information deleted.
To restrict the use of your personal information.
To object to the use of your personal information.
To complain to a supervisory authority.
To withdraw your consent to the use of your personal information
Our details
The data controller in respect of our website is BMI Lab AG, Dufourstrasse 43, 8008 Zürich, Switzerland. You can contact the data controller by visiting the contact page.
