The Business Model Innovation Book

Having analyzed hundreds of case studies of successful companies and their underlying business models, we have developed an entirely new method for business model innovation, creating a proven and systematic approach for building and re-working corporate business models: The Business Model Navigator.

In the book, each business model is described in a concise and practical manner in three pages: What is it (including explanatory graphic)? Where did it come from? Who applies it? What does this mean for me?

The story behind the book
In 2011, Prof. Oliver Gassmann and his team started the CTI project Business Model Innovation at the University of St. Gallen. The goal was to develop a methodology for business model innovation for incumbent firms. The analysis of more than 250 case studies and the implementation of applied business model innovation projects at SAP, Bühler, Hilti, Landis+Gyr (Toshiba) and Swisscom culminated in the book "The Business Model Navigator," written by Gassman, Frankenberger & Csik in 2014. The book was an immediate global success story, selling more than 50,000 copies translated into 11 languages including Chinese, Japanese, Korean and Russian.