We help you to design and implement new business models with our systematic approach developed by the University of St.Gallen.

Maturity Check

Is your company ready for a business model innovation project?

We have created the BMI Maturity Check for you to better understand where you stand to more successfully anchor BMI at your company. A one-day workshop (alternatively with interviews) determines your company's strengths and weaknesses with respect to innovation. The results of the workshop allow us to suggest solutions for improvement.
For a quick initial assessment, the free online Check is coming soon.


Overall BMI Maturity score and identified weaknesses  

Best practices and suggestions for improvement

Business Model Design Project

Based on the methodology of the Business Model Navigator, the BMI Lab offers a five-day design project for the creation of new, innovative business model ideas.

In a series of five workshops over the course of a week, we analyze the existing aspects of current business, brainstorm new business model ideas, and analyze their internal and external consistency in the market.

Five Days Design Project:

Day 1 Initiation:
Analyze current customers, trends, technologies, and competition 

Day 2 Ideation: 
Generate new business model ideas

Day 3 Integration: 
Evaluate, select, and elaborate ideas

Day 4 Integration: 
Conduct initial customer interviews and integrate feedback

Day 5 Prepare implementation: 
Identify underlying assumptions and develop experiments

For more information get in touch with Georg Ropp, Head of Advisory. georg.ropp@bmilab.com

Testing as a Service


The hardest step of business model innovation is not the design, but realizing an innovative idea. Our experience has shown that companies want to control implementation butalso support in during testing.

To bring your idea as efficiently as possible to fruition, we offer Testing as a Service: Collaboratively develop the necessary tests and prototypes that bring the project forward. Benefiting from our experience and network, you can execute quickly and at low cost.


Project plan with critical assumptions and verification tests

Incremental tests and prototypes to bring the project forward

Support by professionals in various areas of expertise (UX, programming,…)

Straightforward go-/no-go recommendation at each learning milestone

For more information get in touch with Georg Ropp, Head of Advisory. georg.ropp@bmilab.com